/
Marketing Materials and Sales Documents

Marketing Materials and Sales Documents

Description: Marketing and sales departments often need consistent and up-to-date materials to inform customers and prospects.

Application:

  • Central Creation: Marketing materials such as brochures, presentations, and product descriptions are created centrally.

  • Distribution: These materials are embedded as excerpts into sales documents and marketing campaigns.

  • Timeliness and Consistency: Changes to the central marketing materials are automatically updated in all sales and marketing documents, ensuring consistent communication.

 

User How-to-article

  1. Create Central Marketing Content:

    • Create a new Confluence page titled "Marketing Materials".

    • Add marketing content such as brochures, presentations, and product descriptions.

  2. Create Excerpts:

    • Highlight the marketing content sections and create excerpts using the "Multiexcerpt" macro.

    • Categorize the excerpts

  3. Distribute Marketing Content:

    • Create sales and marketing campaign pages.

    • Use the "Multiexcerpt Include" macro to embed the relevant marketing excerpts on these pages.

  4. Ensure Consistency:

    • Ensure that updates to the central marketing materials are automatically reflected on all sales and marketing documents, ensuring consistent communication.

Related content

Training and Development Materials
Training and Development Materials
More like this
Knowledge Management and FAQ Pages
Knowledge Management and FAQ Pages
More like this
Quality Management Handbook
Quality Management Handbook
More like this