Newsletter

Description:

A company newsletter is an essential communication tool that keeps employees, customers, and stakeholders informed about important updates, news, and events. Centralizing the creation and management of newsletter content ensures consistency and allows for easy updates. Using excerpts, content can be dynamically included in different newsletters, tailored to specific audiences, and maintained up-to-date.

Examples:

• Company Announcements: Major updates like new product launches, company milestones, or policy changes.

• Employee Highlights: Featuring employee achievements, new hires, and team updates.

• Upcoming Events: Information on upcoming webinars, training sessions, or company events.

• Industry News: Relevant news and trends in the industry that impact the company or its employees.

How-to Manual:

1. Create Central Newsletter Content:

   • Create a new Confluence page titled "Newsletter Content."

   • Add sections for different types of content, such as announcements, employee highlights, events, and industry news.

2. Create Excerpts:

   • Highlight sections of the content that will be reused in different newsletters. Click on the "+" icon in the toolbar and select "Multiexcerpt" from the macro list.

   • Name each excerpt appropriately (e.g., "June Announcements," "Employee of the Month").

3. Categorize Excerpts:

   • Use the categorization function to organize excerpts into relevant categories such as "Announcements," "Employee Highlights," "Events," and "Industry News."

4. Create a Master Newsletter Page:

   • Create a new Confluence page titled "Master Newsletter."

   • Use this page to assemble all excerpts for the newsletter. This page will act as a template for creating tailored newsletters.

5. Embed Excerpts in Audience-Specific Newsletters:

   • Create separate Confluence pages for different newsletter versions (e.g., "Employee Newsletter," "Customer Newsletter").

   • Use the "Multiexcerpt Include" macro to embed relevant excerpts from the "Newsletter Content" page into these newsletters.

   • Customize the content by including specific excerpts relevant to each audience.

6. Automatic Updates:

   • Ensure that any updates to the central newsletter content automatically reflect in all newsletters where the excerpts are used, keeping the information current.

7. Distribution:

   • Use Confluence's sharing capabilities to distribute the newsletters to the intended audience. You can also export the pages to PDF or email formats for wider distribution.

Detailed Step-by-Step for Each Use Case Component:

Central Newsletter Content:

1. Create a New Confluence Page:

   • Navigate to your Confluence space and create a new page titled "Newsletter Content."

   • Add headings for each section you plan to include in the newsletter (e.g., "Company Announcements," "Employee Highlights").

2. Add Content:

   • Under each heading, add the relevant content. For example, under "Company Announcements," you might add details about a new product launch.

3. Create Excerpts:

   • Highlight the text for each section and select "Multiexcerpt" from the macro list.

   • Name the excerpt clearly, such as "June Announcements" for easier identification later.

4. Categorize Excerpts:

   • Use the categorization feature to organize your excerpts. For instance, categorize "June Announcements" under "Announcements."

Master Newsletter Page:

1. Create a New Page:

   • Create a new page titled "Master Newsletter" in your Confluence space.

2. Embed Excerpts:

   • Use the "Multiexcerpt Include" macro to embed all relevant excerpts from the "Newsletter Content" page.

   • Organize the excerpts into a cohesive newsletter format.

3. Customize and Update:

   • Customize the master newsletter with additional formatting, images, or introductory text as needed.

Audience-Specific Newsletters:

1. Create Separate Pages:

   • Create individual pages for each newsletter version, such as "Employee Newsletter" and "Customer Newsletter."

2. Embed Relevant Excerpts:

   • Use the "Multiexcerpt Include" macro to embed excerpts that are relevant to each audience. For example, include "Employee of the Month" in the Employee Newsletter.

3. Tailor Content:

   • Add additional content specific to each audience, such as internal announcements for employees or special offers for customers.

4. Automatic Updates:

   • Ensure that any updates to the central newsletter content are automatically reflected in all newsletters where the excerpts are used.

Distribution:

1. Share Newsletters:

   • Use Confluence's sharing capabilities to distribute the newsletters to the intended audience by sharing the page links.

   • Alternatively, export the pages to PDF or email formats for wider distribution.

By following these steps, you can effectively use the "Multiexcerpt & Asset Management for Confluence" plugin to create and manage dynamic, up-to-date newsletters that cater to different audiences within your organization.