...
Central Creation: Marketing materials such as brochures, presentations, and product descriptions are created centrally.
Distribution: These materials are embedded as excerpts into sales documents and marketing campaigns.
Timeliness and Consistency: Changes to the central marketing materials are automatically updated in all sales and marketing documents, ensuring consistent communication.
User How-to-article
Create Central Marketing Content:
Create a new Confluence page titled "Marketing Materials".
Add marketing content such as brochures, presentations, and product descriptions.
Create Excerpts:
Highlight the marketing content sections and create excerpts using the "Multiexcerpt" macro.
Categorize the excerpts
Distribute Marketing Content:
Create sales and marketing campaign pages.
Use the "Multiexcerpt Include" macro to embed the relevant marketing excerpts on these pages.
Ensure Consistency:
Ensure that updates to the central marketing materials are automatically reflected on all sales and marketing documents, ensuring consistent communication.