Description: Marketing and sales departments often need consistent and up-to-date materials to inform customers and prospects.

Application:

• Central Creation: Marketing materials such as brochures, presentations, and product descriptions are created centrally.

• Distribution: These materials are embedded as excerpts into sales documents and marketing campaigns.

• Timeliness and Consistency: Changes to the central marketing materials are automatically updated in all sales and marketing documents, ensuring consistent communication.

User How-to-article

1. Create Central Marketing Content:

   • Create a new Confluence page titled "Marketing Materials".

   • Add marketing content such as brochures, presentations, and product descriptions.

2. Create Excerpts:

   • Highlight the marketing content sections and create excerpts using the "Multiexcerpt" macro.

   • Categorize the excerpts

3. Distribute Marketing Content:

   • Create sales and marketing campaign pages.

   • Use the "Multiexcerpt Include" macro to embed the relevant marketing excerpts on these pages.

4. Ensure Consistency:

   • Ensure that updates to the central marketing materials are automatically reflected on all sales and marketing documents, ensuring consistent communication.